1. the creation of something in the mind.
2. The act of introducing something new.
Live and breathe ideas.
Your 2nd Brain
Advertising Agency: McCann, Melbourne, Australia
Executive Creative Director: John Mescall
Copywriter: John Mescall
Art Director: Pat Baron
Animation: Julian Frost
Music: Ollie McGill
Digital Team: Huey Groves, Christian Stocker
Simple Concept- Lets turn all benches into Bike Racks as well.
Dyson beat the winter cold in George Street Sydney.
Evoc creates excellent campaign with tiny budget. Meet the indestructible Billboard.
VW Start your engines with a push of a button…Webcam.
McDonald’s knows how to do some great ads.
In this example they used reflective tape, so when driving at night and the sign is caught in your headlights you are able to read the message:
“Open all night”
Lipton Ice Tea wanted to bring real refreshment to Sydney commuters over the hot summer months. Over a third of public transport users polled (38%) feel Misting Zones would be a good way to remain cool on a hot day. CBD locations were selected for their high commuter traffic. Around 150,000 people pass through Wynyard, Town Hall, Central and Martin Place stations during the afternoon peak period.
Lynx unleashes world’s first invisible ad
Unilever deodorant brand Lynx has launched what it claims to be the world’s first invisible ad to promote its unisex variant Anarchy.
(Source: adrians1, via justcantdescribeu)
