Not a cheap idea to produce, but a very good one indeed.
Creative print ad solution by advertising agency GPY&R, Brisbane, Australia to promote the latest “Instant Scratch-Its” lottery ticket with a jackpot of $1 million
A scratchable, latex-covered print ad that lets you scratch away your old life to see what it would be like to be an “Instant Millionaire”.
I want to live in this world.
Even with delayed viewing where commercial breaks are likely to be fast forwarded, the Beetle convertible will still be in full view for at least a few seconds.
QR Codes Embedded into Sidewalk to provide tourist information.
Rio De Janeiro has embedded QR codes into their sidewalks to help tourists learn more about the city and more easily get to where they are going. The codes have been embedded into the city’s traditional mosaic sidewalks in the form of black and white tiles. When the tiles are scanned with a smartphone, a local map and information is provided to the user in English, Spanish, or Portuguese. Brazil plans to embed roughly 30 QR codes at beaches, vistas and various historic sites around the city, helping Rio’s two million foreign visitors each year get around.
Pixar: Monster University
“Cool campaign by Pixar for its upcoming film Monsters University. The video is a spoof on those cheesy college-recruitment ads that air during all sport events. They even built a website, which is quite impressive as well! From programs to admission fee, it’s like a real University.